DESIGN olive oil competition


PRODUCTS FOR PARTICIPATION

All branded olive oils are eligible for participation for the best packaging award. The products to be evaluated must be in the appropriate condition for testing and their distinctive information must be written out correctly and clearly on the label, i.e. they must be products ready to be sold to the consumer public.

EVALUATION

Each judge records a numerical rating on the evaluation sheet, which represents the general sense of Imaging (which weighs the most in the final rating) as well as other criteria, such as label, bottle or can or other material of packaging, innovation, colours and general image of the product.

The companies that will be awarded have the right to promote their distinction, by using the award and contest logos. Products are evaluated by each member of the committee. The general rating, on a scale of 100, is the result of the weighted average of the separate ratings.

The award categories are:

  1. Label award
  2. Container (bottle) award
  3. Innovation award
  4. Product overall image award

BENEFITS

a. Marketing strategy

The design Awards can support the marketing strategy followed by every food and beverage company. They serve as confirmation when you are promoting the superiority of your products to candidate buyers. The well- known truth, that customers shop with their eyes first, with the price of the product following after, is another reason to participate in the contest, since the award logo on the product’s label will help boost your sales.

b. Product differentiation

The awards add validity to the product and increase the brand’s credibility towards traders and consumers. The London Design Award logo on your product increases your opportunities for finding new customers. It has been proven across the world, that consumers are willing to pay a higher price for an awarded product. Being able to advertise a certified product has a proven positive effect on sales. By winning the award for your products, you are maximising your marketing actions across the globe.

c. Approval by opinion makers

The Award is a reliable sign of superior quality, which can be used both in the domestic and the export markets. Graphic design experts are opinion makers and their approval enhances your negotiating power in transactions with distributors, suppliers and retailers.


Thepanel of judges

ANASTASIOS KOUTSOFAVAS
BIO

DAPHNE ANTONAKOPOULOU
BIO

MIRIAM LIEBANA
BIO

ROBERT FRANKLIN
BIO

VICTORIA KALOGEROU
BIO

ZARYA ZARKOVA
BIO

ALKISTIS GEROPOULOU
BIO

DIANA ALEXANDRA STANCIU
BIO

PANOS TSAKIRIS
BIO

DEIVID COLKEVICIUS
BIO

ELENΙ DIMITRIOU
BIO

YANNIS TSITSONIS
BIO

 
 

ANASTASIOS KOUTSOFAVAS

I have been around the industry twelve years now. My career started as a graphic and brand designer in a branding consultancy in Athens for big corporate clients. Then I moved on to the advertising industry as a creative director where I had the chance to expand my skills. When web and digital design got into me, I moved on collaborating with a web orientated agency and finally became part of the team. Soon i became very interested on front end technology and finally I was able of delivering full interactive prototypes. I moved on as a freelancer while at the same time I formed outboxed, a collaborative design and development agency for those ambitious projects.

DAPHNE ANTONAKOPOULOU

Global Account Director of Advertising & Creative Expansion

Daphne joined the advertising & marketing world early 2014 in a new global role responsible for a Global FMCG account focusing on postproduction. Her role shortly developed into creative expansion and leadership, with specific focus on ideation and repurposing on visual identity and impactful design. Before her role in advertising, Daphne worked as a graphic designer and new ventures manager at one of Greece’s celebrated creative studios with a significant portfolio of international award winning packaging and visual identity designs. Born in Athens, Daphne grew up in various European cities and spent time an extensive period of time in London where she finally settled and now works. She is Vakalo Art & Design College MA graduate with honors where through her studies she learned to respect, appreciate and evaluate art in all its forms. Her passion is design, social street art and strategic integrated campaigns.

MIRIAM LIEBANA

Miriam Liebana is a spanish designer based in London. In 2009, Miriam co-founded Ahsayane Studio design agency and started her creative journey from Spain, to Brussels and finally relocating to London. Through her professional experience and together with her design partner, she has designed for multiple product and packaging categories, supported by successfully launched products, award winning designs and international exhibitions.

ROBERT FRANKLIN

I have been working in the design industry for more than 15 years, my previous role being Creative Director for a promotional gifts/baby product manufacturing and distribution company and now run my own company. I have worked on briefs for direct to retail products, packaging and signage.I have a wealth of experience in a very diverse selection of FMCG clients, ranging from health and beauty, pharmaceutical, baby and toddler, corporate, sports and leisure, automotive, tools, finance and food.I am proficient in logo and identity design, branding, packaging design, creating mock ups for packaging, page layout, photo retouching, product development, product design, point of sale, brochures, gift with purchase and promotional campaigns.I am proud to say that many of my designs have been manufactured and appear on the high street in retail outlets such as Boots and John Lewis and range from GWP bags for BaByliss Christmas gift sets, Sony video game reservation gifts, to baby product packaging.I have worked on briefs for many leading brands such as Sony, L'Oreal, Unilever and the BBC.

VICTORIA KALOGEROU

Victoria is a writer and consultant in advertising, with experience from London, Madrid and Boston’s top ad agencies. Her portfolio spans national and global campaigns for Samsung, McDonald’s, Ford, and First Direct Bank. Highly entrepreneurial and with an eye for innovation, she also runs her own creative studio helping small businesses find their brand and hone their creative edge in the market.

ZARYA ZARKOVA

Zarya Zarkova is a Bulgarian born award-winning graphic designer and illustrator based in London. After graduating Norwich University of the Arts in 2010 she is awarded with a D&AD New Blood award and this leads the start of her career in packaging design and branding. She has experience at some of the top London design agencies working on leading UK and international food, drinks and skincare brands.

ALKISTIS GEROPOULOU

Alkistis is the Managing Director of Frenzy Projects London, an independent Marketing and Communications Agency. In her role, she overlooks the branding, design, and digital marketing operations. She is also in charge of Public Relations and engages directly with prospective clients to generate new business opportunities. Having developed a broad portfolio of projects, Frenzy has now established itself a business consultancy and incubator for startups.

DIANA ALEXANDRA STANCIU

Big-picture orientated creative with an extensive foreign languages & visual communication background. Always enthusiastic about everything I do and have a genuine passion for doing good efficient work.Looking for new challenges! Seeking a job in graphic design, mainly focusing on digital & print, but also open to other entry-level positions in a similar creative field - possessing informal experience with motion graphics and UI/UX.

https://www.behance.net/dianastanciu

PANOS TSAKIRIS

Brand & Product Designer currently living in London. My background is in industrial design and design thinking obtaining my degree at the University of the Aegean. After taking my master's degree in design innovation at Loughborough London I have successfully completed four years in the design field. I have a soft spot for packaging and some of the projects I have curated, include olive oil brands.

DEIVID COLKEVICIUS

Deivid Colkevicius is a freelance graphic designer born in Lithuania and raised in London, with over 10 years experience mainly focussing on brand and editorial design. His interest into the world of design formed at a very young age and he began creating for friends, families and local businesses at the age of 11. Deivid has worked in several studios across London over the years and with hundreds of clients from start ups to indie music artists. As well as being Creative Director and responsible for the creation and launch of a successful mobile game in 2015. Deivid is a University of the Arts London: London College of Communication graduate in Graphic & Media Design.

ELENΙ DIMITRIOU

Highly skilled and experienced award winning Graphic Designer with a strong background in visual communication. Strongly knowledgeable about all approaches to distance learning, creating unique e-Learning courses and training paths for a variety of subjects and industries. More than anything else, a Creative personality with a need of constant improvement. In 2008 established Bluetrees Studio (www.bluetreesstudio.co.uk) a Bournemouth based creative agency providing freelance creative services to companies and individuals both locally as well globally. A University of South Wales graduate in Graphic Arts with a Masters of Arts from Bournemouth University in Interactive Media.

YANNIS TSITSONIS

Yannis Tsitsonis is a creative designer with an twenty year international career spanning from painting and illustration to animation and digital design. For more than ten years he owned and led Liquid Certainty Design Studio earning distinctions and awards in national and international level. A natural born storyteller he written, produced and directed his own animated series with unprecedented success. As a keen study of visual languages and human computer interface he co-invented data visualisation techniques and continues to exert himself in the effort to translate the enormous and complicated world of information into easily exchangeable and understandable visual models.