PRODUCTS FOR PARTICIPATION
All branded olive oils are eligible for participation for the best packaging award. The products to be evaluated must be in the appropriate condition for testing and their distinctive information must be written out correctly and clearly on the label, i.e. they must be products ready to be sold to the consumer public.
Each judge records a numerical rating on the evaluation sheet, which represents the general sense of Imaging (which weighs the most in the final rating) as well as other criteria, such as label, bottle or can or other material of packaging, innovation, colours and general image of the product.
The companies that will be awarded have the right to promote their distinction, by using the award and contest logos. Products are evaluated by each member of the committee. The general rating, on a scale of 100, is the result of the weighted average of the separate ratings.
The award categories are:
a. Marketing strategy
The design Awards can support the marketing strategy followed by every food and beverage company. They serve as confirmation when you are promoting the superiority of your products to candidate buyers. The well- known truth, that customers shop with their eyes first, with the price of the product following after, is another reason to participate in the contest, since the award logo on the product’s label will help boost your sales.
b. Product differentiation
The awards add validity to the product and increase the brand’s credibility towards traders and consumers. The London Design Award logo on your product increases your opportunities for finding new customers. It has been proven across the world, that consumers are willing to pay a higher price for an awarded product. Being able to advertise a certified product has a proven positive effect on sales. By winning the award for your products, you are maximising your marketing actions across the globe.
c. Approval by opinion makers
The Award is a reliable sign of superior quality, which can be used both in the domestic and the export markets. Graphic design experts are opinion makers and their approval enhances your negotiating power in transactions with distributors, suppliers and retailers.
Multidisciplinary design - Experience enhancement - Learning "journeys"
Dimitris is a multidisciplinary design consultant currently based in London. Among many activities and on a lifelong effort to better illustrate the perspectives of design, he has been publisher of the award-winning magazine "Multidisciplinary NTIZAIN", founder and for 22 years Head of the Product Design school in ΑΚΤΟ Art & Design College, where he introduced for the first time in Greece the education of Packaging Design. He has founded the first Greek Innovation Lab related to design and has been Director for the Retail Network of the Benaki Museum and also for the MENTIS Center for the preservation of traditional textile techniques. He has curated for a number of years, the young designers' presence and design research workshops at the TEDx Academy. On September 2015 he was a TEDx Academy speaker on Design Thinking.
Sara Carneholm is a graphic designer with 15 years' experience of editorial design and graphic design for exhibitions and branding. Clients range from big institutions such as The Design Museum and The Royal College of Art, to individual artists, designers and makers. She has an interest in using traditional, analogue processes and tactile materials. Sara's work is often type driven, and she enjoys playing with words and loves the smell of print.
Andrew Capper, Creative Director at Echo
Ever since presenting his teacher with an intricate cowboy picture at the age of 4, Andrew’s passion has been to see his 2D creations come to life. It’s what led him to product and brand design. Andrew’s background in designing trains, planes and automobiles injects a sense of momentum into the award winning projects at Echo. Meanwhile his love for craft, be it Italian wine, shows or motorbikes, spills over into his drive to bring beauty to the everyday.
Global Account Director of Advertising & Creative Expansion
Daphne joined the advertising & marketing world early 2014 in a new global role responsible for a Global FMCG account focusing on postproduction. Her role shortly developed into creative expansion and leadership, with specific focus on ideation and repurposing on visual identity and impactful design. Before her role in advertising, Daphne worked as a graphic designer and new ventures manager at one of Greece’s celebrated creative studios with a significant portfolio of international award winning packaging and visual identity designs. Born in Athens, Daphne grew up in various European cities and spent time an extensive period of time in London where she finally settled and now works. She is Vakalo Art & Design College MA graduate with honors where through her studies she learned to respect, appreciate and evaluate art in all its forms. Her passion is design, social street art and strategic integrated campaigns.
Victoria is a writer and consultant in advertising, with experience from London, Madrid and Boston’s top ad agencies. Her portfolio spans national and global campaigns for Samsung, McDonald’s, Ford, and First Direct Bank. Highly entrepreneurial and with an eye for innovation, she also runs her own creative studio helping small businesses find their brand and hone their creative edge in the market.
Zarya Zarkova is a Bulgarian born award-winning graphic designer and illustrator based in London. After graduating Norwich University of the Arts in 2010 she is awarded with a D&AD New Blood award and this leads the start of her career in packaging design and branding. She has experience at some of the top London design agencies working on leading UK and international food, drinks and skincare brands.
Effie Koukia is an award winning Brand Designer and Art Director with a background in Product Design (MA, ECA The University of Edinburgh) and Systems Engineering (MSc/BEng University of the Aegean). Effie is specialised in the development of holistic brand experiences and graphic systems, able to spread across from printed matter to 3D environments. She currently lives and works in London as a Senior Graphic Designer, building partnerships with leading global Hospitality and F&B brands. She has selected as one of Design's Council's Ones to Watch in 2015, a project which nominates designers with outstanding vision and potential to contribute to the UK's reputation as a leading design nation.
Educated as a service designer and fell in love with branding, Elisa is a curious mix of methodology and creativity. She gained her education between Milan and Gothenburg (BA Interior design, MSc Product Service System Design - Politecnico of Milan and Chalmers University of Technology) and now is based in London, where she works as Service Designer. Here multidisciplinary background together with the experience in branding and service designer, allowed her to develop an holistic view of the design process, and the desire to create meaningful experiences that work for people, from the very beginning to the very end. She is a creative thinker and doer, that ideates from diverse landscapes and apply them into new contexts by focusing on the solution - how to do more with less, how to make people happy.
Brand & Product Designer currently living in London. My background is in industrial design and design thinking obtaining my degree at the University of the Aegean. After taking my master's degree in design innovation at Loughborough London I have successfully completed four years in the design field. I have a soft spot for packaging and some of the projects I have curated, include olive oil brands.
Deivid Colkevicius is a freelance graphic designer born in Lithuania and raised in London, with over 10 years experience mainly focussing on brand and editorial design. His interest into the world of design formed at a very young age and he began creating for friends, families and local businesses at the age of 11. Deivid has worked in several studios across London over the years and with hundreds of clients from start ups to indie music artists. As well as being Creative Director and responsible for the creation and launch of a successful mobile game in 2015. Deivid is a University of the Arts London: London College of Communication graduate in Graphic & Media Design.
Highly skilled and experienced award winning Graphic Designer with a strong background in visual communication. Strongly knowledgeable about all approaches to distance learning, creating unique e-Learning courses and training paths for a variety of subjects and industries. More than anything else, a Creative personality with a need of constant improvement. In 2008 established Bluetrees Studio (www.bluetreesstudio.co.uk) a Bournemouth based creative agency providing freelance creative services to companies and individuals both locally as well globally. A University of South Wales graduate in Graphic Arts with a Masters of Arts from Bournemouth University in Interactive Media.
Yannis Tsitsonis is a creative designer with an twenty year international career spanning from painting and illustration to animation and digital design. For more than ten years he owned and led Liquid Certainty Design Studio earning distinctions and awards in national and international level. A natural born storyteller he written, produced and directed his own animated series with unprecedented success. As a keen study of visual languages and human computer interface he co-invented data visualisation techniques and continues to exert himself in the effort to translate the enormous and complicated world of information into easily exchangeable and understandable visual models.