PRODUCTS FOR PARTICIPATION
All branded olive oils are eligible for participation for the best packaging award. The products to be evaluated must be in the appropriate condition for testing and their distinctive information must be written out correctly and clearly on the label, i.e. they must be products ready to be sold to the consumer public.
Each judge records a numerical rating on the evaluation sheet, which represents the general sense of Imaging (which weighs the most in the final rating) as well as other criteria, such as label, bottle or can or other material of packaging, innovation, colours and general image of the product.
The companies that will be awarded have the right to promote their distinction, by using the award and contest logos. Products are evaluated by each member of the committee. The general rating, on a scale of 100, is the result of the weighted average of the separate ratings.
The award categories are:
Product overall image award
a. Marketing strategy
The design Awards can support the marketing strategy followed by every food and beverage company. They serve as confirmation when you are promoting the superiority of your products to candidate buyers. The well- known truth, that customers shop with their eyes first, with the price of the product following after, is another reason to participate in the contest, since the award logo on the product’s label will help boost your sales.
b. Product differentiation
The awards add validity to the product and increase the brand’s credibility towards traders and consumers. The London Design Award logo on your product increases your opportunities for finding new customers. It has been proven across the world, that consumers are willing to pay a higher price for an awarded product. Being able to advertise a certified product has a proven positive effect on sales. By winning the award for your products, you are maximising your marketing actions across the globe.
c. Approval by opinion makers
The Award is a reliable sign of superior quality, which can be used both in the domestic and the export markets. Graphic design experts are opinion makers and their approval enhances your negotiating power in transactions with distributors, suppliers and retailers.
Multidisciplinary design - Experience enhancement - Learning "journeys"
Dimitris is a multidisciplinary design consultant currently based in London. Among many activities and on a lifelong effort to better illustrate the perspectives of design, he has been publisher of the award-winning magazine "Multidisciplinary NTIZAIN", founder and for 22 years Head of the Product Design school in ΑΚΤΟ Art & Design College, where he introduced for the first time in Greece the education of Packaging Design. He has founded the first Greek Innovation Lab related to design and has been Director for the Retail Network of the Benaki Museum and also for the MENTIS Center for the preservation of traditional textile techniques. He has curated for a number of years, the young designers' presence and design research workshops at the TEDx Academy. On September 2015 he was a TEDx Academy speaker on Design Thinking.
Sara Carneholm is a graphic designer with 15 years' experience of editorial design and graphic design for exhibitions and branding. Clients range from big institutions such as The Design Museum and The Royal College of Art, to individual artists, designers and makers. She has an interest in using traditional, analogue processes and tactile materials. Sara's work is often type driven, and she enjoys playing with words and loves the smell of print.
Andrew Capper, Creative Director at Echo
Ever since presenting his teacher with an intricate cowboy picture at the age of 4, Andrew’s passion has been to see his 2D creations come to life. It’s what led him to product and brand design. Andrew’s background in designing trains, planes and automobiles injects a sense of momentum into the award winning projects at Echo. Meanwhile his love for craft, be it Italian wine, shows or motorbikes, spills over into his drive to bring beauty to the everyday.
Zarya Zarkova is a Bulgarian born award-winning graphic designer and illustrator based in London. After graduating Norwich University of the Arts in 2010 she is awarded with a D&AD New Blood award and this leads the start of her career in packaging design and branding. She has experience at some of the top London design agencies working on leading UK and international food, drinks and skincare brands.
Educated as a service designer and fell in love with branding, Elisa is a curious mix of methodology and creativity. She gained her education between Milan and Gothenburg (BA Interior design, MSc Product Service System Design - Politecnico of Milan and Chalmers University of Technology) and now is based in London, where she works as Service Designer. Here multidisciplinary background together with the experience in branding and service designer, allowed her to develop an holistic view of the design process, and the desire to create meaningful experiences that work for people, from the very beginning to the very end. She is a creative thinker and doer, that ideates from diverse landscapes and apply them into new contexts by focusing on the solution - how to do more with less, how to make people happy.
Deivid Colkevicius is a freelance graphic designer born in Lithuania and raised in London, with over 10 years experience mainly focussing on brand and editorial design. His interest into the world of design formed at a very young age and he began creating for friends, families and local businesses at the age of 11. Deivid has worked in several studios across London over the years and with hundreds of clients from start ups to indie music artists. As well as being Creative Director and responsible for the creation and launch of a successful mobile game in 2015. Deivid is a University of the Arts London: London College of Communication graduate in Graphic & Media Design.
Highly skilled and experienced award winning Graphic Designer with a strong background in visual communication. Strongly knowledgeable about all approaches to distance learning, creating unique e-Learning courses and training paths for a variety of subjects and industries. More than anything else, a Creative personality with a need of constant improvement. A University of South Wales graduate in Graphic Arts with a Masters of Arts from Bournemouth University in Interactive Media.
IMENE TRABELSI TRIGUI
Pr. Imene Trabelsi Trigui (PhD from Université d’Auvergne-France) is an Associate Professor in Marketing (Maître de Conférences, HDR) Specialized in Olive Oil and Agrifood Marketing. She is the Director of the Marketing Research Laboratory at University of Sfax (TUNISIA) and an expert & Consultant at INNOVIC Trading & Consulting Company. She is accompanying and assisting different companies in developing their branding and Marketing design strategies, promoting their international positioning through innovative and Digital Maketing tools thanks to technological advanced tools such as Artificial Intelligence, Chatboats and VR/AR.